Sample Survey Templates
If you want to obtain unique and valuable insights about your target population, a survey questionnaire is a powerful way to accomplish this. Survey reports can provide reliable and previously unknown data about a select group of individuals, which can be used for a variety of purposes. For example, surveys can provide demographic information, attitudes, opinions, and similar information, which can help obtain important metrics such as customer satisfaction, employee satisfaction, political beliefs, and business trends.
If you are unsure which survey questions you need to accomplish your objectives, our free sample survey templates can help you put something together in just a few minutes.
Our survey templates can be used in numerous settings, including:
- Employee Surveys
- Web-based Surveys
- Social Media Surveys
- Customer Satisfaction Surveys
- Brand Loyalty Surveys
- Many others…
If you are unable to find what you are looking for here, you can also check out our extensive selection of sample questionnaire templates. If you still need something more customized, there are free survey software tools available, such as the Open Source Limesurvey template, or more comprehensive paid survey software tools, such as Survey Force Deluxe.
Choosing the Right Questions for your Survey
The quality of your survey is only as good as the quality of the questions you ask. You must be careful to choose the types of questions that are most appropriate for your needs. You should also put some thought into how to order your questions in a way that flows smoothly and makes the most sense for your respondents. Finally, develop a template free of loaded questions that may skew the results and fail to provide the sound, objective data you are seeking.
The questions you choose should be based largely on the target population, survey sample size, and other factors. Here are some things to keep in mind as you decide which questions to include:
- How will you or your organization utilize the answers to the questions?
- How do you plan to analyze or interpret the responses to the questions? For example, will you be using a Likert scale or similar rating scale to gauge responses, or will you be using a different methodology?
- How many questions do you believe you need to obtain the desired data?
- Is each question you are considering for inclusion truly needed?
- Will the respondents feel comfortable honestly answering each question?
- Is each question worded clearly, objectively, and without bias?
- Are the questions ordered in a way that may cause the respondents to draw certain conclusions? If so, you may want to consider changing the order.
- If you are using multiple-choice questions, are there enough choices for the respondents to provide the most accurate answers?
In order to obtain accurate data, each survey should contain the same set of questions in exactly the same order. There are possible exceptions to this rule, such as is if you want to split-test two customer survey templates to determine which one is most effective in gauging customer satisfaction.
Response rates are another important factor in the success of your survey template. Be sure you make it as easy as possible for respondents to complete the questions. Consider the overall length of the questionnaire, the complexity of the questions, and how time-consuming it will be for the typical respondent.
Depending on your target audience, you may want to consider providing an added incentive, such as entry into a raffle or drawing or a gift certificate toward the purchase of your product/service. If your questionnaire is being conducted by mail, be sure to include a cover letter explaining why your survey is important and why your respondents should take the time to complete it.
Create your own resume following one of our resume templates.
Free Survey Examples
Businesses, non-profit organizations, government agencies, and other types of entities use surveys to get to know and better understand their target population. There are three general types of surveys that are commonly employed see examples of each below.
These consist of mostly demographic information on a target audience such as age, gender, income level, etc. Questions are preplanned and pre-structured in design, and the information is considered conclusive. The main purpose of factual surveys is to gather information about the facts and features of people s lives, rather than asking for thoughts, feelings, or opinions. These surveys are often used by government agencies to collect data on a population, so they can make informed decisions on important issues like where to build new roads and bridges, where to plan new housing projects, and how to draw up districts for elected representatives.
This is the most common survey type and is used in a variety of settings. Like factual surveys, a descriptive survey is also preplanned and pre-structured in design so the responses can be statistically inferable. The main purpose of descriptive surveys is to ask respondents for their views and opinions on a certain set of topics and/or issues. In the business world, they are a preferred structure for employee surveys and customer surveys. For example, if a business employs a descriptive customer satisfaction survey using the Net Promoter Score (NPS) method, and it produces an average score of 9 or 10, they know they have satisfied customers.
Employee Training Survey
Here workers are required to undergo refresher training on a number of topics each year, including equal opportunity, sexual harassment prevention and ethics. This survey form is designed to gauge how interesting the material was and how well it was presented by its instructors.