Practical Case Studies, Research and Training for Marketers
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August 31, 2017 Every few years, everyone everywhere stops what they re doing to watch the BIG THING that is happening, whatever it might be most recently, last Monday s total solar eclipse. Take tips from the brand marketers featured in this post on how to grab customers attention through social media trend jacking.
August 30, 2017 With 25 years experience in running The Global Leadership Summit, the marketing team was working with what they thought they knew about attendees. When they began testing, however, they were able to increase email-driven event registration by 66%. Read on to see how they did it.
August 29, 2017 In this week s customer-first marketing chart, we dive into the issue of customer loyalty as we explore how to get customers to give your company a second chance. Read on for research-backed data, along with analysis and commentary from Andrea Riley, Chief Marketing and Public Relations Officer, Ally Financial, and Jonathan Furman, Founder, Furman Transformation.
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