Be part of the merging sectors of marketing and communication by cultivating your future as a professional. The Master of Marketing Communications arms you with disciplinary-specific knowledge and interdisciplinary expertise that gives you the adaptive capabilities to thrive in this ever-changing profession.
As vocational program with an internship option, the Master of Marketing Communications integrates your skills in the marketing and communications disciplines by teaching you how to adapt to the changing industry of the digital age. Graduates emerge as creative and reflective practitioners equipped to face dynamic industry challenges with practical skills in content marketing, advertising, public relations and strategic communications.
Developed with industry experts, this program is co-taught by the Graduate School of Humanities and Social Sciences and Melbourne Business School.
Who’s it for?
Designed for those with a keen analysis of emerging technology and their impact on modern marketing and communications. If you want to understand theory and practice, the Master of Marketing Communications will teach you how to address opportunities across Australia, the Asia-Pacific region and the world. Explore cross-cultural communication and develop a range of professional skills, such as report writing, budgetary expertise and strategic leadership. Utilise your knowledge through a practical internship or group-based capstone experience, or conceptualise, plan and execute an independent, research project.
Where will it take me?
With a Master of Marketing Communications, you can enter professional fields including:
- Content marketing and advertising
- External relations
- Public relations
- Social media coordination
- Digital brand management.
With 5–10 years’ experience, you can expect to progress to roles such as:
- Communications manager
- Community manager
- Senior public relations and media relations A
- Campaign strategy director.